Comparison of Wix Vs SquareSpace Vs WordPress

Trying to decide which website builder is best among Wix, Squarespace and WordPress? Find out by evaluating the pros and cons of these amazing website builders. We’ve compiled a detailed comparison on ease of use, pricing, support, and LOTS MORE! Go through this article and decide for yourself which website builder is the right and best choice for you!

WIX vs SQUARESPACE vs WORDPRESS: Complete Comparison Guide in 2019

Thousands of websites are created daily. Website owners and webmasters are frequently faced with the challenge of which website building software to use. Beginners often ask us which the best platform among Wix, Squarespace, WordPress, and other website builders. There is no straight answer to this question, as these are all great website builders. There is only the right software for you, not the best. Reason: Each website builder has its strengths and weaknesses, and its best application environment. A particular analogy to make this clearer is: Which vehicle is better between a saloon and a jeep? There’s really no straight answer as factors can work to determine. For example, a jeep will be better for a larger family or for a rough terrain. A saloon is best suited for good roads. You get the sense now?

Okay, while there’s no straight question to this frequently asked question, we will help you get a general idea of which website builder is the best for your objective. To that end, we have compiled a highly detailed comparison guide on Squarespace, Wix and WordPress. While there are other website building software like Weebly, Jimdo, etc, we will be focusing on Wix, Squarespace and WordPress.

We will point out the major differences among these platforms so that you can choose the right platform that addresses your needs.

Special attention should be given to the right platform to use, as this can have a telling effect on your website’s overall feel, look, performance and ultimately, success.

Okay, without further ado, let’s consider the differences among the services.

Pros and Cons

To get a better sense of what these platforms offer and which is best suited for your needs, we will be comparing them in the following broad categories:

  • Ease of use
  • Design flexibility
  • Features
  • SEO
  • App market
  • Pricing

Let’s first have a look at these individual website builders to get a general sense of what each is like.


Best Customization

Ease Of Use 8
Value For Money 10 
Design Flexibility 10
Features 10
SEO 10
App Market 10
Help and Support 8
Customer Score 10


Cost of hosting ~$3
Premium theme cost $59


Easiest Editor

Ease Of Use 10
Value For Money 8
Design Flexibility 7
Features 9
SEO 10
App Market 9
Help and Support 10
Customer Score 9




Best Design

Ease Of Use 8
Value For Money 8
Design Flexibility 8
Features 8
SEO 10
App Market 0
Help and Support 8
Customer Score 10




Wix Page Builder

Wix is one of the top-ranking website builders. It boasts of superb value, simplicity of use, flexibility and excellent customer service.


  1. Fully customizable
  2. Multiple features
  3. Ease of use
  4. Over 500 professional templates to choose from
  5. Special plan which includes free Wix domain and 1 GB bandwidth.


  1. Themes cannot be switched after publishing
  2. Choice can be difficult to make


Squarespace Page Builder

Squarespace is the complete solution for anyone looking to create a beautiful website. Domains, eCommerce, hosting, galleries, analytics, and 24/7 support are some of the strong points of this platform.

We have listed out some of the pros and cons for you below.


  1. Stunning template designs
  2. Perfect for creative industries
  3. Easy to manage websites
  4. Mobile-friendly website


  1. Hard to use initially
  2. Costly price plans
  3. Limited features


WordPress Drag&Drop Page Builder

WordPress is an open source software which you can use to easily create a beautiful website, blog, or app. It contains tons of free web and mobile-ready designs and themes, which users can customize to their tastes.

Let’s look at its pros and cons below.


  1. Customization is unlimited
  2. Allows all third-party plugins
  3. Thousands of readymade templates
  4. Hundreds of built-in themes and SEO tools
  5. Complete control of your website
  6. Very flexible


  1. Self web hosting setup
  2. Lots of updates


Up next, we’re going to compare these website builders under the following categories:

  • Ease of use
  • Flexibility of design
  • Features
  • Google (SEO)
  • App market
  • Pricing

Okay, let’s get started.

Ease of use

Ease of use is the overall user experience with the platform—either while trying to create a website with the software or while using a website created on the platform.

How users feel about using any one of these software is important, as this can affect repeat use or recommendations. Is the platform simple or complex? Does it require the attention of an expert or is it easy enough for a new user?

Let’s look at the ease of use of these 3 website builders.


Wix is perfect if you are a beginner in website building. Among the three builders, it is the easiest to use, even for the layperson. It has a simple and clear interface and a remarkable ability to help you customize your site with fluid ease.

To build a website with Wix generally requires you to fill in a form, and (ta-dah!) you have a great new website!


Squarespace is a bit difficult to use for beginners. You need to work your way around this platform to get results, but this is just an initial hurdle, as you will soon be enjoying this website builder with a little mastery. Perhaps, this website’s seeming minus is made up for by the software’s outstanding ability to create eye-catching websites. Squarespace differs primarily from Wix because it takes more time to get used to. But one thing is assured–the resulting design will make you completely happy and thrilled. Another bonus is that Squarespace needs no coding.

If you are much for aesthetics, Squarespace will be your tool.


The coder’s tool, WordPress is for users who have good foundation in website building mechanics. It can be a bit complicating and is not advisable for beginners. If you go for WordPress, bear in mind you will be in charge of most of your operations— hosting, coding and customization.

The benefits of WordPress by far outweigh the cons, however. There’s almost no limit to what you can do with WordPress.

Our Judgement?

Wix is the easiest to use. Even a newbie can create a good and functional website with it. Squarespace needs a little more time investment to find your way around it. WordPress is simply for advanced users.

Ease of Use WINNER—Wix

Flexibility of Design

A good website builder should be versatile enough to serve user’s needs. How do our three website builders compare in this department?


Wix has hundreds of mobile-friendly templates. The page layout on Wix is as wonderful on phone as it is on computer screen.

However, Wix is not so flexible in that once you publish a particular theme, you are stuck with it.


The beauty lover’s tool, Squarespace has several themes that look as beautiful as they are professional. It has a higher level of customization than Wix. Squarespace’s designed templates are a clear head-and-shoulders above this software’s competitors.


WordPress offers the best flexibility of use and design. With it, you can do and undo. You just have so much liberty to create and customize things as you wish. All you need is the right coding knowledge and plugins.

WordPress has thousands of themes to choose from—the most in number and diversity among the 3 website builders in focus.

Our Judgement?

Wix is the most inflexible. Squarespace offers the most in terms of aesthetics. When it comes to design flexibility, WordPress is ahead of the pack.

Design Flexibility WINNER—WordPress


WordPress Features

One of the page buider

WordPress Page Options

WordPress page options

WordPress Responsive Features

Mobile ready options

Bigger and better features/tools mean added advantage for one platform over the other.

So, how do Wix, Squarespace and WordPress differ in features and tools?


Wix offers quick solution in blogging, as you can incorporate features like galleries and comments section in your blog. Sadly, Wix doesn’t allow you find really old posts on your website.

It, however, allows you the ability to build a beautiful online store very easily. Its ecommerce 3-price plan means you aren’t charged transaction fees and you are given additional storage.

Marketing on a Wix-made website is smooth. Wix Shoutout is a great marketing  app for your marketing campaigns.


Squarespace is excellent for blogging. Create a blog with Squarespace if you need a website that is beautiful and interactive.

Squarespace’s tendency towards ready-made features means you’re quick to locate useful apps. However, you’re also limited to its packages like personalized emails (with access to only Mailchimp for email campaigns)


Blogging is WordPress’ strongest point. It’s your best pick if you need outstanding blogging experience and some flexibility with your blog’s features. WordPress is also perfect for ecommerce. All you need are the right plugins and you can customize to your taste. One such plugin for ecommerce on WordPress is WooCommerce.

By far, WordPress is ahead of other website builders in terms of features. Thanks to its 54,000 plugins which can be used to create just about anything possible in the current tech world of site building.

Promoting a website built with WordPress is efficient because of the app’s outstanding marketing tools like InfusionSoft and Disques, which are used for emails and comments, respectively.

Our Judgement?

Wix has features that make it great for blogging and ecommerce. Squarespace’s beauty will give you an attention-grabbing website, but its pre-made features don’t allow for much flexibility. WordPress has thousands of plugins (the most among the 3 builders), and this means endless pool of features and tools.

Features/Tools WINNER—WordPress

Think Google! (SEO)

This is where the results begin to show. SEO is short for Search Engine Optimization. It helps your website rank high on Google pages if well-executed. This is important because it helps visitors locate your website more easily.

So, how do Squarespace, Wix and WordPress perform with SEO?

Wix SEO experience is first-grade. It uses a special tool called “Wiz”, which helps you customize SEO plans to suit your needs. Wix shares some great features with Squarespace; these include domain name updating, customizable meta description and auto-image categorization by Google.

The major difference between Wix and Squarespace in this department is that Squarespace doesn’t have an app for SEO.

WordPress has limitless capabilities in SEO features. As always, you just need the right plugins and technical experience to get excellent results.

Our Judgement?

Wix and Squarespace are good for SEO, but Squarespace’s setback is its lack of SEO-specific app. WordPress’ thousands of SEO plugins means optimal SEO performance.

SEO WINNERWordPress and Wix

App Market

Wix has over 200 apps from which you can easily make your pick for categories.

Squarespace has no face in this one because it simply has no app market. WordPress has tens of thousands of plugins to choose from. These apps are useful in the best website building and performance.

Our Judgement?

You be the judge on this one—compare Squarespace’s zero apps vs Wix over 200 apps vs WordPress’ estimated 54,000 apps.

App market WINNER—WordPress, no doubt!


We’ve come to a difficult point where you have to make a really important decision. At this point, we believe you’re well-informed on which of the 3 platforms suits your needs best. However, you must address a particular issue—will your means answer to your need?

We advise you check your pocket and make your budget for the best platform to use in light of your financial powers at the time.


Wix offers free plan, but if you want best results, you need to upgrade to one of its seven paid plans. The monthly paid plan is from $5 to $35 for minimum and maximum options, respectively.


Squarespace is a paid-for platform. Its free offer lasts only 14 days, after which you will need to upgrade to any of its four premium plans:

  • Personal plan is 12 dollars per month
  • Business plan is 18 dollars per month
  • Basic plan is 26 dollars per month
  • Advanced plan is 40 dollars per month


Unlike Wix and Squarespace which have defined pricing, WordPress is quite different in that its highly customizable features mean varying choices for different users. Though WordPress is free, you will still need to pay for WordPress themes, plugins and web hosting.

Our Judgement?

Wix seems to have an inch’s edge over WordPress. Right? Well, not if you look closely. Wix, like WordPress, has a free offer, but, as with most free things, it has limitations. To get best results with Wix, you will need to upgrade to a paid plan. Similarly, WordPress is free but you will get optimal output by paying for plugins, some themes and website hosting. The costs can vary, depending on your needs.

Squarespace is majorly paid for.

Pricing WINNERWix and WordPress

Wix vs Squarespace vs Wordpress — Summary

In the final analysis, we have seen that these are all great website building apps and no one of them is the “best” software in the general sense of the word. Rather, there can only be the best for your particular needs as we have discussed. In a nutshell, we will go through the strong points of each of these great website building software.

Wix is basically free, but requires a paid plan for best user experience and results. It is easy to use and is a great blogging and ecommerce tool.

Squarespace is best known for its attractive design themes. If you want an eye-catching website layout and design, go for Squarespace. However, it is mostly a paid-for platform.

WordPress is the tech-savvy user’s app. It’s a bit complicated and requires use by an expert. Its creative capabilities are nearly infinite, given the thousands of plugins available to customize featutes to your taste. WordPress is best suited for blogs and ecommerce websites. However, it is so versatile in application that almost every kind of website can be created with it.


Under the 6 categories which we used as platforms for comparing these three software, WordPress solely topped 3, while Wix came in front twice. Squarespace would have come topmost if we had a seperate category under aesthetics.

So, in simple and clear terms, WordPress is the most flexible, best equipped and most widely used website building tool, ahead of Wix and Squarespace.

Final winner—WORDPRESS!

Frequently Asked Questions—FAQs

We receive tons of questions on website building software. Below are just few of the most frequently asked questions from our clients.

*Wix vs Squarespace vs WordPress—Which is the Best?

There is no best software 2019 among the three. There is only the ‘best suited’ for your specific needs.

*Can I Switch From One Platform to Another?

Yes, it is possible to switch from one platform to another, but not all website builders allow this switch.

*Which is Easiest to Use?

Wix is the easiest to use. It does not require coding knowledge or high-tech website building experience.

*Which is the Least Costly?

Wix should be the least expensive, because it offers free (though premium-upgradable) option. However, WordPress will give the most for your money.

*Which Should I Use for My Website?

It really depends on what you want with your website. For an ecommerce website, Wix is advisable; for a beautiful blog/website, Squarespace does the magic; and for a blog/website with a lot of features and complex elements, WordPress is your best pick—anytime, any day!

Leave a reply

Your email address will not be published. Required fields are marked *

Scroll to top