An excellent e-commerce design is crucial if you want to start your e-commerce website. Doing so allows you to convert your site visitors into paying customers over time.
It will be ideal if your e-commerce site design makes the whole purchasing process quick, easy, and seamless. That’s because no matter how great your online ads are, you could lose out valuable customers.
You could be wasting money on ads if users click away from your site and the very second they get there.
Hence, it is imperative to optimize your online stores to bring in sales.
In this post, we will be discussing the 12 most useful tips that help bring you sales.
1. Use simple website design
Using simple design is one of the best design strategies that you can apply to your site. Simplifying your site design can make a huge difference when it comes to your website’s success or failure.
Although it can be tempting to pull out the bells and whistles in your site, trying too hard can be counterproductive. Most people don’t like it if you’re working hard to sell them something.
If you want to boost your sales, optimize your site by taking off any unnecessary details. By “unnecessary details,” we mean design elements that distract users from primary conversions points.
Luckily, the design process doesn’t have to be cumbersome. For instance, if you run a web design agency, you can opt for a web design agency WordPress theme.
Nonetheless, it would be to know the effective ways to use whitespace. This is to make your website visually appealing and easy to navigate.
A simple site design places focus on your website’s conversion points. It also leaves very little room for users to stray away from your site, driving sales.
2. Add a view cart button
Adding a view cart button is your site will more likely make a shopper complete a purchase.
You can only add this view cart button only if a prospect has been seen for more than 30 seconds.
This provides them with ample time to learn more about the product before asking if they’re for sale. Try to keep it simple and visible at all times!
3. Be honest about pricing
Displaying the prices on your website allows you to attract the kind of customer that you want. You might think that if you show your prices, a user will go to a cheaper competitor, but that’s not always the case.
When you display your prices right from the get-go, you’re already making it clear to your audience who you’re targeting.
If you’re selling cheap items and want to attract price-conscious buyers, that’s not a problem! The same goes for when you’re selling something more expensive and want to attract a different kind of customer.
Just explain to your prospects what makes them different and why they should choose you over your competitors.
4. Don’t distract users
It would be ideal for optimizing your e-commerce design to generate sales.
While it’s nice to publish any information on your website, you shouldn’t distract them from accessing their main goal.
Make sure that this information, if you decide to add them, won’t distract users from making a purchase.
5. Upload high-quality photos
In web design, it’s already quite common knowledge that high-quality visuals increase conversions.
According to a recent case study, incorporating high-quality and relevant images in a website design increases conversions to up to 40 percent.
No one wants to buy a product they haven’t seen. If you want customers to buy your products, they need to show it to them via high-quality photos.
Professionally shot photos for your product can go a long way in building your customers’ confidence and trust in your brand. If they feel confident that they know what they’re buying, they’re more likely to make a purchase.
But if there are low-quality or unavailable product images, they’ll be quite hesitant to buy from you. As a result, your conversions are going to tank.
So, make sure that you do yourself a favor by uploading high-quality images on your site. Your conversions (and your customers) are likely going to thank you.
6. Include customer reviews
Another way you can build people’s trust in your brand is social proof.
When designing your site, search for ways to showcase positive reviews from previous customers.
It can be as simple as having a Rating section under the product description. You can also opt to add a button wherein customers can leave their testimonials without hassle.
You can also add a Testimonial section on your homepage. Another way to include customer reviews is to ask previous buyers what they liked about your products and place that in your blog.
The more site visitors will be aware that other people have a positive shopping experience on your site, the more trustworthy you’ll become. As a result, your conversions will go up.
7. Make your product categories easy to navigate
Your product pages and product categories should be easy enough to navigate. Customers should be able to browse through your products and filter them according to size, color, and product type.
The easier it is for categories and pages to navigate, the easier it will be for your customers to find what they’re looking for.
8. Make your checkout a breeze
If your checkout process is a pain to customers, you’ll lose them. So, make your checkout page clean, simple, and easy enough to navigate.
Please give them the option to check out on your site as a guest. Everything should also be crystal clear right from the beginning.
The information that you need to process the purchase, the various shipping methods of their order, return, policy, etc.
9. Optimize your page loading speed
If your site design loads at terribly slow speeds, you’re going to lose out on prospective customers. An infographic by Kissmetrics shows that if your site hits approximately 4 seconds of loading time, you’ve already lost 25 of your viewers.
Try to minimize the sizes of your photos and other media as much as possible, while still ensuring they remain high quality.
Intentional use of whitespace and color can also go a long way. Moreover, if you’re working closely with a website designer, communicate how your site speed is prioritized.
Designing your site can be tricky. You need to develop a website that looks stunning, but it should also convert customers like crazy. Hopefully, you can incorporate these tips on your e-commerce site to give it the boost that it deserves!